firstdirect.com homepage screenshot

firstdirect.com website report

Online and Personal Banking | first direct bank

Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.

Firstdirect was registered 31 years 3 months ago, has an estimated value of $1,549.

Finance & Investing English Amazon CloudFront

Last updated

Estimated worth
$1,549
Automated valuation
Global rank
Not ranked
Below public top lists
Domain age
31 years 3 months
Since Jul 30, 1995
Hosted in
United States
AT&T Internet Services
Security headers
83/100
Response 0.74 s

Key facts about firstdirect.com

Domain
firstdirect.com
Website name
Online and Personal Banking | first direct bank
Category
Finance & Investing
Estimated worth
$1,549
Global rank
Not in public top-site lists
Registered
July 30, 1995 (31 years 3 months ago)
Expires
July 29, 2028
Registrar
MarkMonitor Inc.
Server location
Seattle, United States
Network
AT&T Internet Services AS7018
CDN
Amazon CloudFront
Email provider
Proofpoint
Language
English
Data updated

How we estimate firstdirect.com's value

$1,549

The estimate is the higher of two independent approaches, both computed automatically from public data.

  • Traffic value: $400Not in public top-site lists, so traffic is too low to model; only the domain age counts here.
  • Activity value: $1,549Domain age plus observable signs of an active, professionally run website.

Activity signals found

Domain age (31 years 3 months)$400
Active website with metadata+$150
Substantial homepage content+$150
Professional email (Proofpoint)+$150
Email authentication (SPF)+$50
CDN / performance layer (Amazon CloudFront)+$100
Business services (Adobe, Atlassian, SendGrid)+$300
Security headers (83/100)+$249

Revenue, sales or private analytics are not public and are not included. This is not an appraisal or a sale price.

On-page SEO

TitleOnline and Personal Banking | first direct bank
47 chars
Meta descriptionStraight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
161 chars
Meta keywordsNone
LanguageEnglish
Response time0.74 s Fast

Homepage structure

H1 headings1
H2 headings6
H3 headings0
H4 headings1
Paragraphs27
Links223
Images23
Bold text5

Exactly one H1 heading — good practice.

Technology & infrastructure

CDN / proxyAmazon CloudFront
Web serverApache
Platform / languageNot disclosed
DNS providerUnknown
Email providerProofpoint
SPF recordv=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ip4:193.108.76.55 ip4:91.214.7.40 ip4:89.187.121.128/26 include:spf-00299f02.pphosted.com include:_spf.digitallook.com include:sendgrid.net include:spf.cesmail.hsbc.co.uk ~all
IPv6 (AAAA)No
CAA recordNo

Services verified in DNS

Adobe Atlassian Google Search Console SendGrid

Detected from TXT verification and SPF records published by the domain owner.

Domain name

Extension.com — the most widely used generic extension, originally for commercial sites
Name length11 characters Medium
Hyphens / digitsNo hyphen · no digits

Security headers

83
6 passed · 3 to improve · 0 missing
Homepage answered HTTP 200 at https://www.firstdirect.com/ after 1 redirect · HTTP/3 available · checked Oct 25, 2026
  • HTTPSThe homepage is served over an encrypted HTTPS connection.
  • HTTP → HTTPS redirectVisitors typing http:// are redirected to the secure version.
  • Strict-Transport-Security (HSTS)max-age 365 days, includeSubDomains.
  • Content-Security-PolicyPresent but allows 'unsafe-inline' and 'unsafe-eval', which weakens XSS protection.
  • Clickjacking protectionCSP frame-ancestors prevents the site from being framed by others.
  • X-Content-Type-Optionsnosniff: browsers will not guess content types.
  • Referrer-PolicyNot set (browsers default to strict-origin-when-cross-origin).
  • Permissions-PolicyNot set: browser features are not explicitly restricted.
  • Software version disclosureNo software version numbers disclosed in headers.
Raw HTTP response headers
HTTP/2 200
content-type: text/html;charset=utf-8
content-length: 10748
date: Sun, 25 Oct 2026 21:44:33 GMT
server: Apache
strict-transport-security: max-age=31536000; includeSubdomains
content-security-policy: default-src 'self' *.hsbc.com.hk *.mastercard.com.au *.demdex.net *.lpsnmedia.net *.liveperson.net; script-src 'self' 'unsafe-eval' 'unsafe-inline' *.tiqcdn.com *.tealiumiq.com *.liveperson.net *.googletagmanager.com *.hsbc.co.uk *.hsbc.com.hk *.doubleclick.net *.googleadservices.com *.lpsnmedia.net *.optimizely.com *.google.com *.gstatic.com *.appdynamics.com *.googleapis.com *.awswaf.com *.analytics.yahoo.com vjs.zencdn.net players.brightcove.net *.ads-twitter.com *.hsbc.ae rum.hlx.page aax-eu.amazon-adsystem.com bat.bing.com s.amazon-adsystem.com *.amazon-adsystem.com lo.v.liveperson.net googleads.g.doubleclick.net connect.facebook.net www.googleadservices.com lptag.liveperson.net accdn.lpsnmedia.net lpcdn.lpsnmedia.net tags.tiqcdn.com www.googletagmanager.com www.google-analytics.com *.mcmprod.hsbc.co.uk ssl.google-analytics.com www.firstdirect.com t.contentsquare.net app.contentsquare.com tt.omtrdc.net *.sc.omtrdc.net *.demdex.net *.twitter.com t.co *.walkme.com *.omguk.com *.adsrvr.org *.facebook.net cliveperson.com *.contentsquare.com *.qualtrics.com *.quantserve.com *.outbrain.com *.taboola.com *.vjs.zencdn.net www.mcmprod.hsbc.co.uk cdn.optimizely.com cdn-assets-prod.s3.amazonaws.com *.pinimg.com *.pinterest.com *.analytics.tiktok.com analytics.tiktok.com snap.licdn.com c-hsbc.lytics.io; img-src data: * blob: *.pinimg.com *.pinterest.com *.analytics.tiktok.com analytics.tiktok.com *.liveperson.net *.lpsnmedia.net; connect-src 'self' *.tiqcdn.com *.tealiumiq.com *.hsbc.com.hk *.eum-appdynamics.com *.optimizely.com wss://*.liveperson.net *.cloud.hsbc *.awswaf.com *.analytics.yahoo.com players.brightcove.net edge.api.brightcove.com *.googleapis.com *.hsbc.ae *.omtrdc.net *.demdex.net *.hsbc.co.om *.brightcovecdn.com *.hsbc.co.uk *.appdynamics.com *.we-stats.com bat.bing.com *.siteintercept.qualtrics.com adservice.google.com www.facebook.com www.google.com www.firstdirect.com www.googletagmanager.com ad.doubleclick.net cdnbc-wup.firstdirect.com *.analytics.google.com akamai.tiqcdn.com www.google-analytics.com collect.tealiumiq.com r.contentsquare.net c.contentsquare.net analytics.google.com *.mcmprod.hsbc.co.uk *.tt.omtrdc.net *.sc.omtrdc.net *.liveperson.net *.google.com *.walkme.com pixel.everesttech.net *.contentsquare.com *.qualtrics.com rbwm-api.us.hsbc.com rbwm-api.hsbc.co.uk rbwm-api.hsbc.com.hk manifest.prod.boltdns.net translate.googleapis.com lpcdn.lpsnmedia.net stats.g.doubleclick.net www.google.co.uk cdn-assets-prod.s3.amazonaws.com k-aeu1.contentsquare.net *.customers.biocatch.com *.pinimg.com *.pinterest.com *.analytics.tiktok.com analytics.tiktok.com px.ads.linkedin.com *.lpsnmedia.net; frame-src 'self' blob: *.lpsnmedia.net *.optimizely.com *.liveperson.net *.google.com *.doubleclick.net *.analytics.yahoo.com players.brightcove.net cdntm.firstdirect.com www.facebook.com www.youtube.com 8071237.fls.doubleclick.net *.demdex.net *.walkme.com liveperson.com *.qualtrics.com *.pinimg.com *.pinterest.com *.analytics.tiktok.com *.online-metrix.net analytics.tiktok.com; frame-ancestors 'self' www.firstdirect.com; font-src 'self' data: *.hsbc.com.hk *.gstatic.com fonts.gstatic.com; worker-src 'self' blob: *.demdex.net *.lpsnmedia.net *.liveperson.net *.google.com; style-src 'self' 'unsafe-inline' *.hsbc.com.hk *.googleapis.com players.brightcove.net c-hsbc.lytics.io *.liveperson.net *.lpsnmedia.net; object-src 'self' blob: players.brightcove.net; child-src 'self'; media-src 'self' blob: *.boltdns.net *.media.brightcove.com *.llnw.net *.llnwd.net *.akafms.net *.akamaihd.net *.cf.brightcove.com *.brightcovecdn.com lpcdn.lpsnmedia.net ssl.gstatic.com manifest.prod.boltdns.net *.lpsnmedia.net; manifest-src 'self'; upgrade-insecure-requests ; report-uri /csp/report;
x-content-type-options: nosniff
last-modified: Fri, 23 Oct 2026 16:19:11 GMT
accept-ranges: bytes
content-encoding: gzip
s: dispatcher2euwest1-b80
x-frame-options: SAMEORIGIN
x-xss-protection: 1; mode=block
cache-control: max-age=60, s-maxage=60, stale-if-error=3600
vary: Accept-Encoding
x-cache: Miss from cloudfront
via: 1.1 b7c17dda962249acad4693c264f9df0e.cloudfront.net (CloudFront)
x-amz-cf-pop: CDG55-P3
alt-svc: h3=":443"; ma=86400
x-amz-cf-id: YlGrvOY5MzZQVSmbOStIbR1DZ3s3HzCsRWm7SSpJRtnrDVujdt6VtQ==

Hosting

IP address99.83.228.62
Location Seattle, United States
Network (ISP)AT&T Internet Services
Autonomous systemAS7018 AT&T Services, Inc.
Server softwareApache

Nameservers

HostIPCountry
NS20.HSBC.NET108.59.167.0—
NS20.HSBC.UK108.59.169.0—
NS21.HSBC.NET108.59.171.0—
NS21.HSBC.UK108.59.173.0—
NS3.HSBC.COM193.108.77.245—
NS6.HSBC.COM161.113.233.245—
ns3.hsbc.com193.108.77.245 United Kingdom
ns20.hsbc.uk108.59.169.0 United States
ns21.hsbc.netns21.hsbc.net—
ns21.hsbc.uk108.59.173.0 United States
ns20.hsbc.net108.59.167.0 United States
ns6.hsbc.com161.113.233.245 United States

Domain registration (WHOIS)

RegistrarMarkMonitor Inc.
CreatedJuly 30, 1995 31 years 3 months ago
UpdatedJune 27, 2026
ExpiresJuly 29, 2028 in 636 days
StatusclientDeleteProhibited
Raw WHOIS record
   Domain Name: FIRSTDIRECT.COM
   Registry Domain ID: 898289_DOMAIN_COM-VRSN
   Registrar WHOIS Server: whois.markmonitor.com
   Registrar URL: http://www.markmonitor.com
   Updated Date: 2026-06-27T11:41:42Z
   Creation Date: 1995-07-30T04:00:00Z
   Registry Expiry Date: 2028-07-29T04:00:00Z
   Registrar: MarkMonitor Inc.
   Registrar IANA ID: 292
   Registrar Abuse Contact Email: [email protected]
   Registrar Abuse Contact Phone: +1.2086851750
   Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
   Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
   Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
   Name Server: NS20.HSBC.NET
   Name Server: NS20.HSBC.UK
   Name Server: NS21.HSBC.NET
   Name Server: NS21.HSBC.UK
   Name Server: NS3.HSBC.COM
   Name Server: NS6.HSBC.COM
   DNSSEC: unsigned
   URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2026-07-16T00:18:58Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar.  Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability.  VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.

The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: firstdirect.com
Registry Domain ID: 898289_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2026-06-27T11:41:42+0000
Creation Date: 1995-07-30T04:00:00+0000
Registrar Registration Expiration Date: 2028-07-29T00:00:00+0000
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact: https://corp.markmonitor.com/domain/ui/abuse-report
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registrant Organization: First Direct
Registrant Country: UK
Registrant Email: Select Request Email Form at https://domains.markmonitor.com/whois/firstdirect.com
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/firstdirect.com
Name Server: ns3.hsbc.com
Name Server: ns20.hsbc.uk
Name Server: ns21.hsbc.net
Name Server: ns21.hsbc.uk
Name Server: ns20.hsbc.net
Name Server: ns6.hsbc.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2026-07-16T00:19:22+0000 <<<

For more information on WHOIS status codes, please visit:
  https://www.icann.org/resources/pages/epp-status-codes

If you wish to contact this domain’s Registrant or Technical
contact, and such email address is not visible above, you may do so via our web
form, pursuant to ICANN’s Temporary Specification. To verify that you are not a
robot, please enter your email address to receive a link to a page that
facilitates email communication with the relevant contact(s).

Web-based WHOIS:
  https://domains.markmonitor.com/whois/contact/firstdirect.com

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to [email protected]
and specify the domain name in the subject line. We will review that request and
may ask for supporting documentation and explanation.

The data in MarkMonitor’s WHOIS database is provided for information purposes,
and to assist persons in obtaining information about or related to a domain
name’s registration record. While MarkMonitor believes the data to be accurate,
the data is provided "as is" with no guarantee or warranties regarding its
accuracy.

By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
  (1) allow, enable, or otherwise support the transmission by email, telephone,
or facsimile of mass, unsolicited, commercial advertising, or spam; or
  (2) enable high volume, automated, or electronic processes that send queries,
data, or email to MarkMonitor (or its systems) or the domain name contacts (or
its systems).

MarkMonitor reserves the right to modify these terms at any time.

By submitting this query, you agree to abide by this policy.

MarkMonitor Domain Management(TM)
Protecting companies and consumers in a digital world.

Visit MarkMonitor at https://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220

DNS records

TypeHostValueTTL
Afirstdirect.comip: 75.2.113.238898
Afirstdirect.comip: 99.83.228.62898
NSfirstdirect.comtarget: ns3.hsbc.com898
NSfirstdirect.comtarget: ns21.hsbc.uk898
NSfirstdirect.comtarget: ns6.hsbc.com898
NSfirstdirect.comtarget: ns20.hsbc.net898
NSfirstdirect.comtarget: ns21.hsbc.net898
NSfirstdirect.comtarget: ns20.hsbc.uk898
SOAfirstdirect.commname: ns3.hsbc.com
rname: dnsmaster.hsbc.com
serial: 2000101567
refresh: 10800
retry: 3600
expire: 604800
minimum-ttl: 900
900
MXfirstdirect.compri: 10
target: mxb-00299f02.gslb.pphosted.com
900
MXfirstdirect.compri: 10
target: mxa-00299f02.gslb.pphosted.com
900
TXTfirstdirect.comtxt: atlassian-domain-verification=MVrygCbxi4sy2tdpLKAsoHvnI7n6c7A07JAYd14laoh1RGylTMluWtKlGkVbBHoR300
Show all 22 records
TXTfirstdirect.comtxt: QuoVadis=f38c5c78-0555-4292-b6ad-553ee1236b5c300
TXTfirstdirect.comtxt: google-site-verification=Z8RP2A-W6z5CVCeQUTZ6f71yBhGcKRVGP_NzK_sUX-8300
TXTfirstdirect.comtxt: webexdomainverification.=5c1aaad1-4781-432b-907a-f0fce42e120f300
TXTfirstdirect.comtxt: pendo-domain-verification=mNjEPgUQrpjh8H0iIPCDjJsY-Jo300
TXTfirstdirect.comtxt: 5700a0f161c3ee56b1cdb45f8ff0d606300
TXTfirstdirect.comtxt: adobe-idp-site-verification=97bd1b56bb7c1bf2b021fcc1aa99f303be57821beda2e03442612fe631a071e5300
TXTfirstdirect.comtxt: webexdomainverification.=9f96ef77-812c-44be-b790-684acbc2d907300
TXTfirstdirect.comtxt: mongodb-site-verification=uVkPmfeZ2cWqrC6vu9gKK1UtM6A7UBMk300
TXTfirstdirect.comtxt: v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ip4:193.108.76.55 ip4:91.214.7.40 ip4:89.187.121.128/26 include:spf-00299f02.pphosted.com include:_spf.digitallook.com include:sendgrid.net include:spf.cesmail.hsbc.co.uk ~all300
TXTfirstdirect.comtxt: work-accounts-domain-verification=zBdtOLLvwrLmQiY5sbMpPJxwrfJVUR300

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firstdirect.com compared with similar websites

WebsiteGlobal rankEst. worthRegisteredHosted in
firstdirect.com—$1,5491995 United States
co-operativebank.co.uk#105,803$19,0911996 United States
westpac.co.nz#73,539$28,976——
britannia.co.uk#2,492,971$4771996 United States
hsbc.co.uk#20,158$137K1996 United States
co-operativebankinggroup.co.uk#12,119,694$4631996 Canada
goodwithmoney.co.uk#12,131,356$4631996 United States

Questions about firstdirect.com

When was firstdirect.com registered?

Firstdirect.com was registered on July 30, 1995, making it 31 years 3 months old.

Who is the domain registrar for firstdirect.com?

Firstdirect.com is registered through MarkMonitor Inc..

Where is firstdirect.com hosted?

Firstdirect.com's server (IP 99.83.228.62) is located in Seattle, United States.

How much is firstdirect.com worth?

We estimate firstdirect.com is worth $1,549. This is an automated estimate based on the site's global traffic rank, domain age and observable activity signals (professional email, business services, security, CDN) — not a professional appraisal or a real sale price.

Who hosts firstdirect.com?

Firstdirect.com resolves to 99.83.228.62, on the network of AT&T Internet Services (AS7018), and is served through Amazon CloudFront.

What email provider does firstdirect.com use?

According to its MX records, firstdirect.com receives email with Proofpoint. It publishes an SPF record to authenticate its outgoing mail.

When does firstdirect.com expire?

The domain registration of firstdirect.com is valid until July 29, 2028 (in 636 days), at MarkMonitor Inc.. Owners usually renew before that date.

What websites are similar to firstdirect.com?

Popular websites in the same category as firstdirect.com include co-operativebank.co.uk, westpac.co.nz, britannia.co.uk, hsbc.co.uk, co-operativebankinggroup.co.uk.

Own firstdirect.com? Add the badge

firstdirect.com on StatMemory

Shows your live global rank. To cite this report: “StatMemory, firstdirect.com website report, https://statmemory.com/firstdirect.com”.

StatMemory is not affiliated with firstdirect.com. This report shows publicly available data (DNS, WHOIS, HTTP headers, public top-site lists) and automated estimates for information purposes.