firstdirect.com website report
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
Firstdirect was registered 31 years 3 months ago, has an estimated value of $1,549.
Finance & Investing English Amazon CloudFront
Last updated
Key facts about firstdirect.com
- Domain
- firstdirect.com
- Website name
- Online and Personal Banking | first direct bank
- Category
- Finance & Investing
- Estimated worth
- $1,549
- Global rank
- Not in public top-site lists
- Registered
- July 30, 1995 (31 years 3 months ago)
- Expires
- July 29, 2028
- Registrar
- MarkMonitor Inc.
- Server location
Seattle, United States- Network
- AT&T Internet Services AS7018
- CDN
- Amazon CloudFront
- Email provider
- Proofpoint
- Language
- English
- Data updated
How we estimate firstdirect.com's value
The estimate is the higher of two independent approaches, both computed automatically from public data.
- Traffic value: $400Not in public top-site lists, so traffic is too low to model; only the domain age counts here.
- Activity value: $1,549Domain age plus observable signs of an active, professionally run website.
Activity signals found
| Domain age (31 years 3 months) | $400 |
| Active website with metadata | +$150 |
| Substantial homepage content | +$150 |
| Professional email (Proofpoint) | +$150 |
| Email authentication (SPF) | +$50 |
| CDN / performance layer (Amazon CloudFront) | +$100 |
| Business services (Adobe, Atlassian, SendGrid) | +$300 |
| Security headers (83/100) | +$249 |
Revenue, sales or private analytics are not public and are not included. This is not an appraisal or a sale price.
On-page SEO
| Title | Online and Personal Banking | first direct bank 47 chars |
|---|---|
| Meta description | Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages. 161 chars |
| Meta keywords | None |
| Language | English |
| Response time | 0.74 s Fast |
Homepage structure
Exactly one H1 heading — good practice.
Technology & infrastructure
| CDN / proxy | Amazon CloudFront |
|---|---|
| Web server | Apache |
| Platform / language | Not disclosed |
| DNS provider | Unknown |
| Email provider | Proofpoint |
| SPF record | v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ip4:193.108.76.55 ip4:91.214.7.40 ip4:89.187.121.128/26 include:spf-00299f02.pphosted.com include:_spf.digitallook.com include:sendgrid.net include:spf.cesmail.hsbc.co.uk ~all |
| IPv6 (AAAA) | No |
| CAA record | No |
Services verified in DNS
Adobe Atlassian Google Search Console SendGrid
Detected from TXT verification and SPF records published by the domain owner.
Domain name
| Extension | .com — the most widely used generic extension, originally for commercial sites |
|---|---|
| Name length | 11 characters Medium |
| Hyphens / digits | No hyphen · no digits |
Security headers
Homepage answered HTTP 200 at https://www.firstdirect.com/ after 1 redirect · HTTP/3 available · checked Oct 25, 2026
- HTTPSThe homepage is served over an encrypted HTTPS connection.
- HTTP → HTTPS redirectVisitors typing http:// are redirected to the secure version.
- Strict-Transport-Security (HSTS)max-age 365 days, includeSubDomains.
- Content-Security-PolicyPresent but allows 'unsafe-inline' and 'unsafe-eval', which weakens XSS protection.
- Clickjacking protectionCSP frame-ancestors prevents the site from being framed by others.
- X-Content-Type-Optionsnosniff: browsers will not guess content types.
- Referrer-PolicyNot set (browsers default to strict-origin-when-cross-origin).
- Permissions-PolicyNot set: browser features are not explicitly restricted.
- Software version disclosureNo software version numbers disclosed in headers.
Raw HTTP response headers
HTTP/2 200 content-type: text/html;charset=utf-8 content-length: 10748 date: Sun, 25 Oct 2026 21:44:33 GMT server: Apache strict-transport-security: max-age=31536000; includeSubdomains content-security-policy: default-src 'self' *.hsbc.com.hk *.mastercard.com.au *.demdex.net *.lpsnmedia.net *.liveperson.net; script-src 'self' 'unsafe-eval' 'unsafe-inline' *.tiqcdn.com *.tealiumiq.com *.liveperson.net *.googletagmanager.com *.hsbc.co.uk *.hsbc.com.hk *.doubleclick.net *.googleadservices.com *.lpsnmedia.net *.optimizely.com *.google.com *.gstatic.com *.appdynamics.com *.googleapis.com *.awswaf.com *.analytics.yahoo.com vjs.zencdn.net players.brightcove.net *.ads-twitter.com *.hsbc.ae rum.hlx.page aax-eu.amazon-adsystem.com bat.bing.com s.amazon-adsystem.com *.amazon-adsystem.com lo.v.liveperson.net googleads.g.doubleclick.net connect.facebook.net www.googleadservices.com lptag.liveperson.net accdn.lpsnmedia.net lpcdn.lpsnmedia.net tags.tiqcdn.com www.googletagmanager.com www.google-analytics.com *.mcmprod.hsbc.co.uk ssl.google-analytics.com www.firstdirect.com t.contentsquare.net app.contentsquare.com tt.omtrdc.net *.sc.omtrdc.net *.demdex.net *.twitter.com t.co *.walkme.com *.omguk.com *.adsrvr.org *.facebook.net cliveperson.com *.contentsquare.com *.qualtrics.com *.quantserve.com *.outbrain.com *.taboola.com *.vjs.zencdn.net www.mcmprod.hsbc.co.uk cdn.optimizely.com cdn-assets-prod.s3.amazonaws.com *.pinimg.com *.pinterest.com *.analytics.tiktok.com analytics.tiktok.com snap.licdn.com c-hsbc.lytics.io; img-src data: * blob: *.pinimg.com *.pinterest.com *.analytics.tiktok.com analytics.tiktok.com *.liveperson.net *.lpsnmedia.net; connect-src 'self' *.tiqcdn.com *.tealiumiq.com *.hsbc.com.hk *.eum-appdynamics.com *.optimizely.com wss://*.liveperson.net *.cloud.hsbc *.awswaf.com *.analytics.yahoo.com players.brightcove.net edge.api.brightcove.com *.googleapis.com *.hsbc.ae *.omtrdc.net *.demdex.net *.hsbc.co.om *.brightcovecdn.com *.hsbc.co.uk *.appdynamics.com *.we-stats.com bat.bing.com *.siteintercept.qualtrics.com adservice.google.com www.facebook.com www.google.com www.firstdirect.com www.googletagmanager.com ad.doubleclick.net cdnbc-wup.firstdirect.com *.analytics.google.com akamai.tiqcdn.com www.google-analytics.com collect.tealiumiq.com r.contentsquare.net c.contentsquare.net analytics.google.com *.mcmprod.hsbc.co.uk *.tt.omtrdc.net *.sc.omtrdc.net *.liveperson.net *.google.com *.walkme.com pixel.everesttech.net *.contentsquare.com *.qualtrics.com rbwm-api.us.hsbc.com rbwm-api.hsbc.co.uk rbwm-api.hsbc.com.hk manifest.prod.boltdns.net translate.googleapis.com lpcdn.lpsnmedia.net stats.g.doubleclick.net www.google.co.uk cdn-assets-prod.s3.amazonaws.com k-aeu1.contentsquare.net *.customers.biocatch.com *.pinimg.com *.pinterest.com *.analytics.tiktok.com analytics.tiktok.com px.ads.linkedin.com *.lpsnmedia.net; frame-src 'self' blob: *.lpsnmedia.net *.optimizely.com *.liveperson.net *.google.com *.doubleclick.net *.analytics.yahoo.com players.brightcove.net cdntm.firstdirect.com www.facebook.com www.youtube.com 8071237.fls.doubleclick.net *.demdex.net *.walkme.com liveperson.com *.qualtrics.com *.pinimg.com *.pinterest.com *.analytics.tiktok.com *.online-metrix.net analytics.tiktok.com; frame-ancestors 'self' www.firstdirect.com; font-src 'self' data: *.hsbc.com.hk *.gstatic.com fonts.gstatic.com; worker-src 'self' blob: *.demdex.net *.lpsnmedia.net *.liveperson.net *.google.com; style-src 'self' 'unsafe-inline' *.hsbc.com.hk *.googleapis.com players.brightcove.net c-hsbc.lytics.io *.liveperson.net *.lpsnmedia.net; object-src 'self' blob: players.brightcove.net; child-src 'self'; media-src 'self' blob: *.boltdns.net *.media.brightcove.com *.llnw.net *.llnwd.net *.akafms.net *.akamaihd.net *.cf.brightcove.com *.brightcovecdn.com lpcdn.lpsnmedia.net ssl.gstatic.com manifest.prod.boltdns.net *.lpsnmedia.net; manifest-src 'self'; upgrade-insecure-requests ; report-uri /csp/report; x-content-type-options: nosniff last-modified: Fri, 23 Oct 2026 16:19:11 GMT accept-ranges: bytes content-encoding: gzip s: dispatcher2euwest1-b80 x-frame-options: SAMEORIGIN x-xss-protection: 1; mode=block cache-control: max-age=60, s-maxage=60, stale-if-error=3600 vary: Accept-Encoding x-cache: Miss from cloudfront via: 1.1 b7c17dda962249acad4693c264f9df0e.cloudfront.net (CloudFront) x-amz-cf-pop: CDG55-P3 alt-svc: h3=":443"; ma=86400 x-amz-cf-id: YlGrvOY5MzZQVSmbOStIbR1DZ3s3HzCsRWm7SSpJRtnrDVujdt6VtQ==
Hosting
| IP address | 99.83.228.62 |
|---|---|
| Location | |
| Network (ISP) | AT&T Internet Services |
| Autonomous system | AS7018 AT&T Services, Inc. |
| Server software | Apache |
Nameservers
| Host | IP | Country |
|---|---|---|
| NS20.HSBC.NET | 108.59.167.0 | — |
| NS20.HSBC.UK | 108.59.169.0 | — |
| NS21.HSBC.NET | 108.59.171.0 | — |
| NS21.HSBC.UK | 108.59.173.0 | — |
| NS3.HSBC.COM | 193.108.77.245 | — |
| NS6.HSBC.COM | 161.113.233.245 | — |
| ns3.hsbc.com | 193.108.77.245 | |
| ns20.hsbc.uk | 108.59.169.0 | |
| ns21.hsbc.net | ns21.hsbc.net | — |
| ns21.hsbc.uk | 108.59.173.0 | |
| ns20.hsbc.net | 108.59.167.0 | |
| ns6.hsbc.com | 161.113.233.245 |
Domain registration (WHOIS)
| Registrar | MarkMonitor Inc. |
|---|---|
| Created | July 30, 1995 31 years 3 months ago |
| Updated | June 27, 2026 |
| Expires | July 29, 2028 in 636 days |
| Status | clientDeleteProhibited |
Raw WHOIS record
Domain Name: FIRSTDIRECT.COM Registry Domain ID: 898289_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.markmonitor.com Registrar URL: http://www.markmonitor.com Updated Date: 2026-06-27T11:41:42Z Creation Date: 1995-07-30T04:00:00Z Registry Expiry Date: 2028-07-29T04:00:00Z Registrar: MarkMonitor Inc. Registrar IANA ID: 292 Registrar Abuse Contact Email: [email protected] Registrar Abuse Contact Phone: +1.2086851750 Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Name Server: NS20.HSBC.NET Name Server: NS20.HSBC.UK Name Server: NS21.HSBC.NET Name Server: NS21.HSBC.UK Name Server: NS3.HSBC.COM Name Server: NS6.HSBC.COM DNSSEC: unsigned URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/ >>> Last update of whois database: 2026-07-16T00:18:58Z <<< For more information on Whois status codes, please visit https://icann.org/epp NOTICE: The expiration date displayed in this record is the date the registrar's sponsorship of the domain name registration in the registry is currently set to expire. This date does not necessarily reflect the expiration date of the domain name registrant's agreement with the sponsoring registrar. Users may consult the sponsoring registrar's Whois database to view the registrar's reported date of expiration for this registration. TERMS OF USE: You are not authorized to access or query our Whois database through the use of electronic processes that are high-volume and automated except as reasonably necessary to register domain names or modify existing registrations; the Data in VeriSign Global Registry Services' ("VeriSign") Whois database is provided by VeriSign for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. VeriSign does not guarantee its accuracy. By submitting a Whois query, you agree to abide by the following terms of use: You agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to VeriSign (or its computer systems). The compilation, repackaging, dissemination or other use of this Data is expressly prohibited without the prior written consent of VeriSign. You agree not to use electronic processes that are automated and high-volume to access or query the Whois database except as reasonably necessary to register domain names or modify existing registrations. VeriSign reserves the right to restrict your access to the Whois database in its sole discretion to ensure operational stability. VeriSign may restrict or terminate your access to the Whois database for failure to abide by these terms of use. VeriSign reserves the right to modify these terms at any time. The Registry database contains ONLY .COM, .NET, .EDU domains and Registrars. Domain Name: firstdirect.com Registry Domain ID: 898289_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.markmonitor.com Registrar URL: http://www.markmonitor.com Updated Date: 2026-06-27T11:41:42+0000 Creation Date: 1995-07-30T04:00:00+0000 Registrar Registration Expiration Date: 2028-07-29T00:00:00+0000 Registrar: MarkMonitor, Inc. Registrar IANA ID: 292 Registrar Abuse Contact: https://corp.markmonitor.com/domain/ui/abuse-report Registrar Abuse Contact Phone: +1.2086851750 Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited) Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited) Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited) Registrant Organization: First Direct Registrant Country: UK Registrant Email: Select Request Email Form at https://domains.markmonitor.com/whois/firstdirect.com Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/firstdirect.com Name Server: ns3.hsbc.com Name Server: ns20.hsbc.uk Name Server: ns21.hsbc.net Name Server: ns21.hsbc.uk Name Server: ns20.hsbc.net Name Server: ns6.hsbc.com DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/ >>> Last update of WHOIS database: 2026-07-16T00:19:22+0000 <<< For more information on WHOIS status codes, please visit: https://www.icann.org/resources/pages/epp-status-codes If you wish to contact this domain’s Registrant or Technical contact, and such email address is not visible above, you may do so via our web form, pursuant to ICANN’s Temporary Specification. To verify that you are not a robot, please enter your email address to receive a link to a page that facilitates email communication with the relevant contact(s). Web-based WHOIS: https://domains.markmonitor.com/whois/contact/firstdirect.com If you have a legitimate interest in viewing the non-public WHOIS details, send your request and the reasons for your request to [email protected] and specify the domain name in the subject line. We will review that request and may ask for supporting documentation and explanation. The data in MarkMonitor’s WHOIS database is provided for information purposes, and to assist persons in obtaining information about or related to a domain name’s registration record. While MarkMonitor believes the data to be accurate, the data is provided "as is" with no guarantee or warranties regarding its accuracy. By submitting a WHOIS query, you agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (1) allow, enable, or otherwise support the transmission by email, telephone, or facsimile of mass, unsolicited, commercial advertising, or spam; or (2) enable high volume, automated, or electronic processes that send queries, data, or email to MarkMonitor (or its systems) or the domain name contacts (or its systems). MarkMonitor reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. MarkMonitor Domain Management(TM) Protecting companies and consumers in a digital world. Visit MarkMonitor at https://www.markmonitor.com Contact us at +1.8007459229 In Europe, at +44.02032062220
DNS records
| Type | Host | Value | TTL |
|---|---|---|---|
| A | firstdirect.com | ip: 75.2.113.238 | 898 |
| A | firstdirect.com | ip: 99.83.228.62 | 898 |
| NS | firstdirect.com | target: ns3.hsbc.com | 898 |
| NS | firstdirect.com | target: ns21.hsbc.uk | 898 |
| NS | firstdirect.com | target: ns6.hsbc.com | 898 |
| NS | firstdirect.com | target: ns20.hsbc.net | 898 |
| NS | firstdirect.com | target: ns21.hsbc.net | 898 |
| NS | firstdirect.com | target: ns20.hsbc.uk | 898 |
| SOA | firstdirect.com | mname: ns3.hsbc.com rname: dnsmaster.hsbc.com serial: 2000101567 refresh: 10800 retry: 3600 expire: 604800 minimum-ttl: 900 | 900 |
| MX | firstdirect.com | pri: 10 target: mxb-00299f02.gslb.pphosted.com | 900 |
| MX | firstdirect.com | pri: 10 target: mxa-00299f02.gslb.pphosted.com | 900 |
| TXT | firstdirect.com | txt: atlassian-domain-verification=MVrygCbxi4sy2tdpLKAsoHvnI7n6c7A07JAYd14laoh1RGylTMluWtKlGkVbBHoR | 300 |
Show all 22 records
| TXT | firstdirect.com | txt: QuoVadis=f38c5c78-0555-4292-b6ad-553ee1236b5c | 300 |
| TXT | firstdirect.com | txt: google-site-verification=Z8RP2A-W6z5CVCeQUTZ6f71yBhGcKRVGP_NzK_sUX-8 | 300 |
| TXT | firstdirect.com | txt: webexdomainverification.=5c1aaad1-4781-432b-907a-f0fce42e120f | 300 |
| TXT | firstdirect.com | txt: pendo-domain-verification=mNjEPgUQrpjh8H0iIPCDjJsY-Jo | 300 |
| TXT | firstdirect.com | txt: 5700a0f161c3ee56b1cdb45f8ff0d606 | 300 |
| TXT | firstdirect.com | txt: adobe-idp-site-verification=97bd1b56bb7c1bf2b021fcc1aa99f303be57821beda2e03442612fe631a071e5 | 300 |
| TXT | firstdirect.com | txt: webexdomainverification.=9f96ef77-812c-44be-b790-684acbc2d907 | 300 |
| TXT | firstdirect.com | txt: mongodb-site-verification=uVkPmfeZ2cWqrC6vu9gKK1UtM6A7UBMk | 300 |
| TXT | firstdirect.com | txt: v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ip4:193.108.76.55 ip4:91.214.7.40 ip4:89.187.121.128/26 include:spf-00299f02.pphosted.com include:_spf.digitallook.com include:sendgrid.net include:spf.cesmail.hsbc.co.uk ~all | 300 |
| TXT | firstdirect.com | txt: work-accounts-domain-verification=zBdtOLLvwrLmQiY5sbMpPJxwrfJVUR | 300 |
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firstdirect.com compared with similar websites
| Website | Global rank | Est. worth | Registered | Hosted in |
|---|---|---|---|---|
| firstdirect.com | — | $1,549 | 1995 | |
| co-operativebank.co.uk | #105,803 | $19,091 | 1996 | |
| westpac.co.nz | #73,539 | $28,976 | — | — |
| britannia.co.uk | #2,492,971 | $477 | 1996 | |
| hsbc.co.uk | #20,158 | $137K | 1996 | |
| co-operativebankinggroup.co.uk | #12,119,694 | $463 | 1996 | |
| goodwithmoney.co.uk | #12,131,356 | $463 | 1996 |
Questions about firstdirect.com
When was firstdirect.com registered?
Firstdirect.com was registered on July 30, 1995, making it 31 years 3 months old.
Who is the domain registrar for firstdirect.com?
Firstdirect.com is registered through MarkMonitor Inc..
Where is firstdirect.com hosted?
Firstdirect.com's server (IP 99.83.228.62) is located in Seattle, United States.
How much is firstdirect.com worth?
We estimate firstdirect.com is worth $1,549. This is an automated estimate based on the site's global traffic rank, domain age and observable activity signals (professional email, business services, security, CDN) — not a professional appraisal or a real sale price.
Who hosts firstdirect.com?
Firstdirect.com resolves to 99.83.228.62, on the network of AT&T Internet Services (AS7018), and is served through Amazon CloudFront.
What email provider does firstdirect.com use?
According to its MX records, firstdirect.com receives email with Proofpoint. It publishes an SPF record to authenticate its outgoing mail.
When does firstdirect.com expire?
The domain registration of firstdirect.com is valid until July 29, 2028 (in 636 days), at MarkMonitor Inc.. Owners usually renew before that date.
What websites are similar to firstdirect.com?
Popular websites in the same category as firstdirect.com include co-operativebank.co.uk, westpac.co.nz, britannia.co.uk, hsbc.co.uk, co-operativebankinggroup.co.uk.
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Shows your live global rank. To cite this report: “StatMemory, firstdirect.com website report, https://statmemory.com/firstdirect.com”.
StatMemory is not affiliated with firstdirect.com. This report shows publicly available data (DNS, WHOIS, HTTP headers, public top-site lists) and automated estimates for information purposes.